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YouTube Ad Income Falls

24 August 2017

Over the last six months, many YouTube creators have seen their income fall significantly from the ad revenue generated from their videos.

What is causing this drop in revenue?

It is thought that Google started tweaking their monetization system on Youtube following the advertising boycott by some big name brands in March. The controversy started when companies discovered that some of their adverts were appearing alongside extremist video content, sparking concerns around brand safety.

According to analyst firm Nomura Instinet, YouTube could lose $750 million in revenue this year from advertisers halting their business. As a result, Many Youtubers have seen their revenue fall by up to a half with comedy (37%), gaming (29%), music and sports (17%) creators feeling the biggest pinch, a Captiv8 survey revealed.

How have YouTubers adapted?

Many YouTubers are now looking to take their content elsewhere. Video platform Twitch has become increasingly popular amongst Gamers in particular and they have recently announced a new Affiliate Program to give creators a way to earn more money.

Other content creators are looking to break more into the offline world, by launching books, merchandise, clothing lines or other enterprising avenues to supplement their online earnings.

If you have any concerns or would like further advice on your finances, please get in touch with Sam.

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