In response to feedback from its users, Twitch is to scrap it’s one tier sub rate of $4.99 USD in favour of local subscription pricing.
Twitch say the change is being rolled out to help viewers support their favourite creators by making sub prices more affordable where they live. Viewers still get to enjoy the benefits of a subscription ,and for creators can continue to grow their communities.
Ringing in the changes
In the coming months, adjustments will be made to the price of subscriptions in most countries to meet local costs of living. The plan is being launched first in Mexico and Turkey on the 20th May with the creators being asked to give feedback before prices are adjusted for most countries in Asia, Latin America, the Middle East, Africa and Europe.
To raise awareness, creators can unlock viewer support by setting sub goals on their channels, promoting sub gifting through leaderboards and motivating viewers to help them unlock more emote slots.
The platform says another reason for the pricing change is that there is a major discrepancy between active subscribers in the US when compared to the rest of the world, with the translated $4.99 price making it “difficult for many viewers” to pay the subscription price.
A blog by Twitch describing the changes sited:
“The percentage of active users in Europe or Asia who support creators with a subscription is roughly 50% lower relative to North America. In Latin America, it’s nearly 80% lower.”
“It’s time for subscription pricing that’s adjusted for where viewers live. Prices that make it so more people than ever can feel comfortable showing their support and enjoying the benefits of a subscription.”
The full guide on Twitch’s new Local Subscription Pricing can be found here.
For further information or advice on how these pricing changes may affect you, get in touch with one of our team at firstname.lastname@example.org or by calling us on 01273 043678.