Digital influencers are becoming more and more important in the modern world, with the industry forecasted to be worth £8bn globally next year. The UK has its fair share of influencers who command an international audience – but who exactly has greatest digital influence?
The Sunday Times have recently released their 2019 UK influencer list which is compiled using an algorithm by influencer-intelligence platform CORQ. The list takes into account audience size, growth and engagement rate, giving influencers a live score based on their social activity over time.
Who’s made the top 10?
Perhaps unsurprisingly, Felix Kjellberg (aka PewDiePie) tops the list with his 101 million subscribers. Number two is Olajide Olatunji (KSI), a YouTuber, rapper and amateur boxer, who produces videos on gaming, football and digital media. In at third and fourth is Craig Thompson (Mini Ladd) and freestyle football duo Billy Wingrove & Jeremy Lynch (F2Freestylers). The most influential woman on the list is Saffron Barker at number 5 – a lifestyle blogger who is a contestant on the current series of Strictly Come Dancing.
Number six is vlogger Joe Sugg (Thatcher Joe) who appeared on last years’ Strictly competition. Chelsea Clarke (CC Clarke Beauty) is number seven with Callum Leighton Airey (Calfreezy) in at number eight. Joshua Bradley (Zerkaa) and Colin Furze (colinfurze) completes the top ten.
Who’s made the top 100?
The top 100 influencers also include:
- Patricia Bright
- Emmanuel Brown (Manny)
- Ling Khac Tang (ling kt)
- Tamara Kalinic
- Ethan Payne (Behzinga)
- Tobi Brown (TBJZL)
- Victoria Magrath (Inthefrow)
- Hannah Witton
- Rose Ellen Dix and Rosie Spaughton (Rose and Rosie)
- Theo Thomas (Black Panthaa)
Congratulations to everyone in the top 100! Click here to read the complete Influencer List.
At Starbox Accountants we are proud to act for many of the top UK influencers, helping them to keep their finances simple. Get in touch to speak to one of our team today.